Home > IFST, Uncategorized > Aisle 9: Thirst Quenchers and Inspiration

Aisle 9: Thirst Quenchers and Inspiration

February 8, 2010 snowballthrowing

Who knew a regular trip to the grocery store could turn into an inspirational journey?  I’m a fairly optimistic guy, but even I wasn’t expecting to return to my humble abode with anything more than the usual pantry staples. 

Picture me cruising the aisles of my local grocery store, checking out the weekly deals, and scoping out the items in other people’s cart.  What?  I’m curious.  Rounding the corner into the beverage aisle, I zeroed in on the neatly stacked cases of Coca-Cola.  Just as I’m reaching for my favorite beverage something catches my eye.  Is that a snowboarder on the packaging?  I look at another case and see a speed skater.  On another is a figure skater.  Could it be that Coca-Cola created packaging featuring athletes?  Answer – yes.  These things are simply a work of art.  Check it out:

Turns out the featured silhouettes represent athletes Coca-Cola has dubbed their ‘Six-Pack’.  Now I might be dreaming with this one, but if Coke decided to create official shirts for the International Federation of Snowball Throwing, we might have a shot at a can featuring a snowball thrower, right?  Granted, ‘Seven-Pack’ doesn’t exactly roll off your tongue but let’s not get caught up in the details just yet.  Check out the prototype and let me know what you think.  I think it has the potential to make sales skyrocket.

  1. February 25, 2010 at 3:27 pm | #1

    What a futuristic thinker this snowball throwing president is….Amazing

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